Saturday, November 1, 2014

Week 10 Media Deconstruction

As a frustrated Frontier customer that spends many evenings cursing the slow Internet speeds and the constant price increases I totally agree with the deconstruction of the first commercial. Many companies of this type do make profits and don't give a damn about customer satisfaction. For those of us in rural areas, we are pretty much "stuck" with the company as that is often the only service available in the area. As a long time customer to both Frontier and AT&T, I am constantly upset with the quality of service that I receive and spend hours on the phone complaining; not that it actually does me any good. I live in rural Pocahontas County and the above two companies are the only cell and landline/wifi service in my area.
When Centurylink merged with Quest they put the commercial out to encourage customers to accept the merger and the overall theme of the commercial was that all families would benefit from it. However, people lost their jobs and not much happened in the way of better service for anyone.

On the other hand; I disagree with the deconstruction of the Alltel commercial. I do not think that it was intended to be racist in any way despite the use of Hispanic men. The company could have used college students renting out the daughters room and it would have been criticized. That is just the American way. Overall, I thought that it was well done albeit a little too cutesy. The ad got the point across regarding saving money and any and all businesses have fine print. It is up to the customer to read this information and make a final decision.

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